Claims Litigation That Runs On Autopilot
A potential claimant engaged with you? We verify identity, uncovers their every agreement, and keep them engaged until they sign your retainer agreement.
Why Use Gravity?
Law firms come to Gravity because introducer pipelines burn too much fee-earner time: leads are hit-or-miss, files arrive half-qualified, compliance proof is scattered, abandon follow-up is manual, and no one can show the partners a true ROI.
The Result?
- Claimants cost you marketing spend, but abandon midway
- Those who left, never come back
- Automated abandoned lead recovery with 87% success rate
- GDPR compliant with full audit trails
The Solution? Gravity
Gravity is the one-stop-shop for car finance claims litigation — built for law firms who want to scale their operations and increase their conversions.
- Warm up claimants cheaply with personable email/SMS drips so they already trust you before a fee-earner calls
- Show real claim value upfront with soft-search data covering every agreement, lender, and estimated payout
- Let automations chase the stragglers—abandon follow-ups fire within minutes and return leads when they’re ready to sign
- See exactly which ads and campaigns pay off thanks to dashboards that tie every claimant to cost and ROI
Your team does almost nothing
Finance agreements and signed packs — fully compliant, ready to go. You skip any chase and jump straight to case work.
Proven Results Across Law Firms
Everything You Need to Scale
From marketing to verification to case management—Gravity brings together every piece of your claims operation.
High-Quality, Pre-Verified Leads
Every lead comes with verified identity, complete finance history since 2007, and estimated claim value—before you even see them.
- Equifax soft credit search reveals ALL finance agreements
- Identity verification with phone OTP and address validation
- Claim value estimation before acceptance
- Duplicate detection across email, phone, and originator scope
- Device fingerprinting and IP capture for fraud prevention
Multi-Step Form with 87% Completion
Optimized 8-step journey with progress tracking, save & resume, and abandonment recovery at each step.
- Progress bar with percentage and step indicators
- Save and resume functionality for returning leads
- Abandonment tracking with automatic recovery sequences
- Mobile-optimized with large touch targets
- Accessibility compliant (WCAG 2.1 AA)
40+ Trigger Types for Automated Outreach
Recover abandoned leads, nurture prospects, and drive conversions with intelligent multi-channel sequences.
- Abandoned lead recovery with configurable delays (10min, 1hr, 24hr)
- New claims discovered notifications
- Document ready alerts
- Completed claim follow-ups
- Trustpilot review request automation
- Multi-channel (SMS + email) with split testing
- Campaign management with pause/start/stop controls
GDPR Compliant with Full Audit Trails
Built-in consent management, data retention policies, and comprehensive audit logging for regulatory compliance.
- c15t consent management with cross-subdomain support
- Consent audit certificates for compliance evidence
- Data retention policies with automated deletion
- Right to be forgotten implementation
- SRA compliance considerations built-in
- Certificate generation for legal agreements
Real-Time Dashboards with 40+ Metrics
Comprehensive analytics covering lead lifecycle, campaign performance, system health, and ROI tracking.
- Live traffic metrics (last 24h, today, yesterday)
- Volume data with hourly/daily/weekly bucketing
- Funnel analytics by variant and step
- Summary statistics with conversion rates
- Campaign performance with CTR tracking
- Abandoned campaign analytics with recovery stats
- System health monitoring (Equifax, TAL, email, SMS, Redis)
- Lead export for external analysis
Automated PDF Contract Generation
Generate retainer agreements, client care letters, and fee agreements as PDF documents with embedded signatures.
- Dynamic content insertion with brand customization
- Multiple contract templates per originator
- E-signature embedding from form capture
- Version control and document storage
- Template testing before sending
Role-Based Access Control
Manage team members and originators with granular permissions and access controls.
- SUPER_ADMIN, ORIGINATOR_ADMIN, ORIGINATOR_USER roles
- INTRODUCER access with team member assignment
- INTRODUCER_TEAM_MEMBER role
- API key management for integrations
- Originator variants with per-variant configuration
- Branding (logos, colors, names, contracts)
- Introducer assignment and management
Extensive Webhook & Provider Support
Connect with external systems through webhooks and use multiple email/SMS providers for reliability.
- Postmark and AWS SES for email delivery
- Twilio and Voodoo for SMS
- Custom webhook endpoints for external systems
- Webhook retry logic and queue management
- Trustpilot integration for reviews
- T2A for address validation
- Kount fraud detection for security
- c15t for consent management
- PostHog for analytics
Three Easy Steps to Your
Tailor-Made PCP Claims Platform
We handle the heavy lifting. You handle the cases.
We Build
We create your custom landing page, configure branding, and set up the complete claim form with verification and consent logic.
- Domain configuration and routing
- Branding customization (colors, logos, fonts)
- Form variant selection and A/B testing
- Legal pages (privacy, terms, accessibility)
- Trustpilot integration setup
Leads Flow
Prospects land on your page, complete the form, and go through identity verification—automatically.
- 8-step form with progress tracking
- Real-time validation and error handling
- Save and resume functionality
- UTM parameter capture for attribution
- Device fingerprinting for fraud prevention
You Win
You receive high-quality, pre-verified leads with claim estimates. We handle the marketing automation. You handle the cases.
- Credit check results with finance agreement discovery
- Claim value estimation before acceptance
- Verified identity and contact details
- All claims data in your admin dashboard
- Automated marketing sequences nurture leads
- Document generation and e-signature capture
Intrigued Yet?
Enter Our Orbit – Getting Started Is Easy
The Multi-Step Claims Form
Optimized 8-step journey with progress tracking, identity verification, and an 87% completion rate.
Real-Time Dashboard
Track live traffic, monitor campaign performance, and see your exact ROI across all variants in one view.
Marketing Automation Flow
Set up trigger sequences that automatically chase down abandoned leads via SMS and Email.
Gravity – It Thinks Like A Lawyer
Your Legal Compliance is Our Priority. With Gravity, you'll never fail an SRA Audit.
No More Dead Leads.
Let’s Work More Cases.
We handle the design, the tech, and the marketing. We hand you fully compliant, ready-to-litigate cases. You do the rest.